About

Welcome to Hebe Medical Spa

Hebe Medical Spa is a boutique MedSpa in Fishkill, NY that offers a select list of nonsurgical procedures for the face and skin. Some of our most popular treatments include BOTOX, dermal fillers, microneedling, laser skin resurfacing, hair removal, and PRP therapy. The practice is owned and operated by medical director Dr. Zainab Mogul-Ashraf (or as her patients like to call her, “Dr. Z”). 

Our charming facility is equipped with state-of-the-art technology and features four spa-like treatment rooms. We are proud to offer patients modern cosmetic care that accentuates their beauty and defies age. Come visit us on Main Street for a complimentary consultation so we can help make your aesthetic and overall wellness goals a reality.

From our spa-like treatment rooms, our aesthetic team is proud to perform an array of nonsurgical treatments to improve and rejuvenate your skin and facial appearance.

Irina Damyanidu

ceo

Zainab Mogul-Ashraf

M.D., MEDICAL DIRECTOR

Meet our Team in Fishkill

Danette DiRubbio

REGISTERED NURSE

Claire Weche

registered nurse

Leanna Ciccarelli

registered nurse

Katie French

Physician Associate

Katia Nielsen

registered nurse

Kateryna Kulan

Director of Training and Education + Licensed Medical Aesthetician

Mary Ayres

LICENSED medical
AESTHETICIAN

Rachel Polowski

LICENSED medical
AESTHETICIAN

Melissa Sears

licensed medical
aesthetician

Diane Farris

SPA Manager

Barbara Cuneo

Wellness Coordinator

Gina Silber

Client Coordinator

Sandy Corbo

Client Coordinator

Brittany Mifsud

CLIENT EXPERIENCE SPECIALIST

Halima Smith

Client Experience Specialist

Meet our Team in Latham

Sally Delory

NURSE PRACTITIONER

Leigh Anne Plemenik

REGISTERED NURSE

Jenny Viggiani

registered nurse

Shelby Nardini

LICENSED medical AESTHETICIAN

Tatiana Schoelles

LICENSED medical AESTHETICIAN

Jen Pitaniello

SPA Manager

Olivia Savas

client coordinator

Victoria Anthony

CLIENT EXPERIENCE SPECIALIST

Olivia Lombardi

CLIENT EXPERIENCE SPECIALIST

Meet Irina Damyanidu

CEO

Irina is the founder and CEO of Hebe Medical Spa. Irina has over 25 years of experience in sales, marketing, management, and customer service.

As CEO, Irina oversees all business operations, marketing initiatives, and the top-notch medical team. She ensures that Hebe maintains the highest standards for service and client experience. Irina works closely with the medical director to curate Hebe’s treatment menu, incorporating cutting-edge technologies like laser skin rejuvenation, injectables, body and wellness services. Irina specializes in improving our operational systems, training staff, and boosting revenue. Irina also has extensive hands-on experience in skincare and holds certifications in laser treatments. As CEO, Irina strives to position Hebe Medical Spa as a leader in leveraging technology to help clients look and feel their best.

Prior to founding Hebe in 2018, Irina had a successful career as a bank executive working for HSBC, First Niagara and Key bank for 17 years where she honed her business and management acumen .

Irina earned her business degree from Wheeling Jesuit University and her masters in linguistics and culture in Plovdiv University. She is an active member of the American Medi Spa Association and frequently attends industry events and trainings to discover the latest trends.

Irina is a former competitive swimmer and holds over 60 national records in swimming in her native country Bulgaria, some of which are still standing for over 35 years. She came to USA in 2000 with a full swimming scholarship in Wheeling Jesuit University.

Irina is a fitness, health and beauty biohacker and enthusiast. In her free time she enjoys spending time with her husband and their 2 fur babies Harry Winston and Vera Wang. She also enjoys meditation, weight lifting, walks in the nature, reading and listening to podcasts.

Meet
Zainab Mogul-Ashraf

M.D., MEDICAL DIRECTOR

Dr. Zainab Mogul-Ashraf is a board-certified internist who specializes in cosmetic care for men and women in Fishkill, NY. She is also the owner and medical director of Hebe Medical Spa. Dr. Zainab or as her patients like to call her, “Dr. Z,” has always had a passion for overall wellness, beauty, and anti-aging treatments. She also believes that aesthetic care is best complemented with hormonal therapy, which targets beauty from the inside out. She enjoys empowering men and women to take charge of their health and helping them discover a new found confidence in their appearance.

When Dr. Zainab is not in the office, she enjoys spending quality time with her husband and son, Kayden. Together, they love making new memories and doing fun activities. Dr. Zainab takes great pride in maintaining an overall healthy lifestyle and some of her favorite hobbies include weight lifting and running.

As a skilled physician, Dr. Zainab is well-versed in internal medicine and cosmetic care for the face, body, and skin. She is also certified in injectables and nonsurgical laser treatments, which enables her to perform these procedures safely and effectively while producing natural-looking results. In addition, she is highly trained in dermal treatments, such as microneedling, IPL, PRP for hair restoration, PRP as a filler, and IV nutrient therapy.

Dr. Zainab graduated with a Bachelor of Science degree from Binghamton University in New York and then continued her education at Ross University School of Medicine in Portsmouth, Dominica. After graduating from medical school, she returned to the United States to serve her residency in internal medicine at Winthrop University Hospital in Mineola, NY. She continues to serve as an internist at Vassar Hospital.

American Board of Internal Medicine
Certified in Internal Medicine

NY State Medical License

Meet Danette DiRubbio

REGISTERED NURSE

Danette is a retired registered nurse with over 30 years of nursing experience. She is our infusion nurse specializing in vitamin therapy.

Meet Claire Weche

NURSE INJECTOR

Claire began her nursing career as a registered nurse in 2012. She is currently enrolled in the Masters of Science in Nursing, Family Nurse Practitioner program at Mount Saint Mary college in Newburgh, NY. Claire has a specialty background experience in forensics, oncology and emergency medicine/trauma.

Claire began her aesthetics career specializing in laser hair removal and customized vitamin therapy while engaging and certifying in injectable trainings. She continues to attend advanced trainings as she is passionate in furthering her knowledge and skills in this growing industry.

She has always been drawn to wellness and self care. Claire is a weightlifter that competes at a national level. On her spare time she enjoys spending time with her family and 2 dogs.

Meet Leanna Ciccarelli

NURSE INJECTOR
Leanna is a nurse at Hebe Medical Spa in Fishkill. She received her BSN at Mount Saint Mary College, and previously received a bachelor’s degree in biology from SUNY New Paltz. Formerly in dermatology/aesthetics for the last 5+ years, Leanna attends regular advanced trainings for the utmost proficiency in a fast-growing field. In addition to her passion for aesthetics and wellness, she also enjoys spending quality time with friends and family.

Meet Katie French

Physician Associate

Katie French is a board-certified Physician Associate with extensive experience in cosmetic dermatology since 2016. She serves as a clinical trainer and an expert skincare educator. Katie holds a national GAIN trainer position and is part of the faculty for Galderma. Additionally, she is on the medical speakers bureaus for SkinCeuticals and Alastin Skincare, and she is an advisory board member for SkinBetter Science.

At Hebe Medical Spa, Katie specializes in a range of treatments, including full-facial rejuvenation, profile balancing, lip filler, tear troughs, Sculptra, and non-surgical body contouring. She is dedicated to crafting customized skincare regimens and providing subtle, natural cosmetic enhancements, empowering her patients to exude confidence and radiate from within.

Originally from Albany, Katie spent her formative years in the suburbs of Chicago. She graduated cum laude from Seton Hall University in New Jersey, achieving top honors in an accelerated 5-year program, where she earned her Master of Physician Assistant Studies. Prior to returning to upstate New York, she gained valuable experience working for five years at an award-winning cosmetic dermatology office in Greenwich, CT.

Katie is renowned for her innovative contributions to cosmetic dermatology and plastic surgery. Her expertise lies in advanced facial and body rejuvenation techniques, often combining therapies with cutting-edge technology. Katie’s approach aims to preserve her patients’ natural beauty through a well-balanced application of anti-aging techniques, injectables, and skincare. Her passion for skincare, medicine, and art enables her to establish meaningful connections with her patients, a vital aspect of her work in the aesthetic and anti-aging medicine field. Not only does Katie excel in clinical treatments, but she also dedicates herself to training and educating both new and experienced aesthetic providers.

Meet Katia Nielsen

REGISTERED NURSE

Katia began her healthcare career as a seasoned Surgical Technician who later became a Registered Nurse. With an extensive background in the operating room, she brings a unique perspective to her aesthetics career. She is currently pursuing her Masters of Science in Nursing in the Adult Gerontology Nurse Practitioner program. Dedicated to continuous learning, Katia attends advanced trainings to stay at the forefront of the industry.

With knowledgeable experience and a commitment to delivering natural results, Katia’s passion for both beauty and healthcare shines through in every aspect of her work. Bridging the realms of beauty and medicine, Join her on this transformative journey towards your best self.

Originally from Albany, Katie spent her formative years in the suburbs of Chicago. She graduated cum laude from Seton Hall University in New Jersey, achieving top honors in an accelerated 5-year program, where she earned her Master of Physician Assistant Studies. Prior to returning to upstate New York, she gained valuable experience working for five years at an award-winning cosmetic dermatology office in Greenwich, CT.

Katie is renowned for her innovative contributions to cosmetic dermatology and plastic surgery. Her expertise lies in advanced facial and body rejuvenation techniques, often combining therapies with cutting-edge technology. Katie’s approach aims to preserve her patients’ natural beauty through a well-balanced application of anti-aging techniques, injectables, and skincare. Her passion for skincare, medicine, and art enables her to establish meaningful connections with her patients, a vital aspect of her work in the aesthetic and anti-aging medicine field. Not only does Katie excel in clinical treatments, but she also dedicates herself to training and educating both new and experienced aesthetic providers.

Meet Kateryna Kulan

LICENSED MEDICAL AESTHETICIAN

Kateryna Kulan is a Licensed Aesthetician.

She graduated from Lia Schorr Institute in Manhattan and has extensive training in lasers for skin rejuvenation and laser hair removal.

Prior to becoming an Esthetician she received her degree for an Engineer in Europe and is also a Nutritional Coach.

On her free time she loves exercising and spending time w her family; watching her son play hockey and her daughter dance.

Meet Mary Ayres

LICENSED MEDICAL AESTHETICIAN

Mary Ayres serves as our aesthetician and works diligently to provide all our clients with exceptional skincare. She is highly trained and certified in cutting-edge laser technologies from Cutera And Vivace RF, skillfully performing a wide variety of procedures, including laser hair removal, acne treatments, microneedling, IPL, and skin resurfacing. During consultations, she takes her time to ask questions to truly understand your wants, needs, and specific skin type for optimal results. She loves what she does and we are so pleased to have her on our Hebe Medical Spa team! Mary believes that all women are beautiful and in being beautiful at all ages, and she has a strong philosophy in being the best version of yourself. Having many years of experience working and trained by makeup artist Bobbi Brown, she knows beauty starts with beautiful skin.
Mary spends her time volunteering for Look Good Feel Better (for cancer patients) and Dress for Success (empowering women) and enjoys seeing them transform in attitude and confidence. At 63 years young, Mary has embraced the opportunity to work with and for Dr.Z and Irina at Hebe, loving these women for their fierce leadership and passion to nurture health and beauty from the inside out. Being new to the Hudson Valley, Mary spends her free time doing yoga and outdoor activities!

Meet
Rachel Polowski

LICENSED MEDICAL AESTHETICIAN

Rachel Polowski is a Licensed Esthetician who graduated from the Christine Valmy School of Esthetics in Manhattan. With a dedication to skincare, she pursued her esthetician’s license immediately after high school and distinguished herself as the youngest in her class. Rachel possesses extensive knowledge in various laser treatments and a wide array of skin rejuvenation procedures. Her passion lies in educating clients about their skin and the benefits of each treatment, ensuring they leave with a personalized skincare regimen.

Outside of work, Rachel enjoys exploring new places, discovering exciting restaurants, and spending quality time with her family and her feline companion, Apple.

 

Melissa Sears

LICENSED MEDICAL AESTHETICIAN

Melissa Sears is a licensed esthetician who graduated from the Academy of Skin and Beauty in White Plains. Melissa is committed to providing the best in advanced skincare treatments and the latest in laser technologies. She prides herself in ensuring that her clients receive safe and effective laser treatments such as hair removal, skin resurfacing, and microneedling. In addition to the NYS requirements, Melissa has additional certifications in HydraFacial, dermaplaning, lash lift and brow lamination, as well as spray tanning. Melissa provides a welcoming and soothing environment for all of her clients and has a passion for helping others unlock their inner beauty.

Staying up-to-date with the latest industry advancements, Melissa remains part of the administration staff at the Academy of Skin and Beauty. In her free time she enjoys hunting for sea glass, cooking for large crowds, and getting lost in a good book.

Meet Diane Farris

Director of Marketing and Spa Manager

Diane serves as the manager at our Fishkill location and holds the position of Director of Marketing for Hebe Med Spa. Before Hebe, Diane had a career as an elementary school teacher. She decided to transition from teaching to raise her children. During her time away, she pursued a certification in digital marketing management, eventually taking over Hebe’s social media in 2020 and coming on full-time in 2022.

Beyond her professional life, Diane enjoys quality time with her husband and two children

Meet Barbara Cuneo

Wellness Coordinator

Barbara is a licensed practical nurse and former retail business owner. She specializes in client coordination at Hebe Medical Spa.

Meet Gina Silber

Client Coordinator

Gina is a Client Experience Specialist at our Fishkill location. She has more than two decades experience in brand marketing and a passion for skincare and wellness from the inside out.

Gina is also a RYT certified yoga teacher and loves sharing this ancient practice with others.

When not at Hebe, she enjoys running, hiking and spending time with her husband and three daughters.

Meet Sandy Corbo

CLIENT COORDINATOR

Sandy is our Client Experience Specialist at our Fishkill location. She partners with our clients to achieve their skin goals. Sandy is committed to making Hebe Medical Spa your first choice for nonsurgical treatments to enhance your appearance.

Before joining Hebe, Sandy was an executive assistant for JPMorgan Chase and held various accounting and reservation positions in the airline industry.

FUN FACT – Sandy grew up in New York but spent her summers in Italy. She learned how to cook at a young age at her family’s restaurant in the Bronx. She is also fluent in Italian.

Meet Brittany Mifsud

CLIENT EXPERIENCE SPECIALIST

Brittany has been in the medical field for over 15 years. She is passionate about skincare & loves to maintain her own skin. As a client experience specialist in our Fishkill location, she enjoys speaking with clients about procedures & products while booking their appointments. Brittany helps clients balance beauty with their busy life. In Brittany’s free time she spends with her husband and twin daughters.

Meet Halima Smith

CLIENT EXPERIENCE SPECIALIST

Before joining the team at Hebe, Halima gained her NYS license as a wax technician and in cosmetology. She is also the owner of Wildflower Beauty in Kingston, NY. She has years of experience in hair removal as well as in customer service. 

Fluent in Spanish and English, she is able to work with a broad base of clients and helps them to feel welcome and at home. 

Halima enjoys spending time with her husband and three children as well as her two fur children.

Meet Sally Delory

NURSE PRACTITIONER

Sally started her nursing career in 2012 as a Registered Nurse, and later competed her Masters of Science in Nursing, Family Nurse Practitioner at SUNY Polytechnic in 2016. She has worked in various specialties including: Emergency Medicine, Vascular Surgery, and Primary Care.

She is a certified injector through both AMET and Central Connecticut Aesthetic Training Center, and continues her education through advanced trainings at every opportunity. Her passion for the aesthetic world is only paralleled by a passion for providing high quality individualized care to her clients.

In her spare time, she enjoys spending time with her husband and two sons. Many weekends are spent at a playground, or visiting with friends and family.

Meet
Leigh Anne Plemenik

REGISTERED NURSE

Leigh Anne became a Registered Nurse in 2012. She started her nursing career in Primary Care, but realized early on that she had a passion for aesthetics and wellness. She worked for nearly 9 years for a National Med Spa Company specializing in skin rejuvenation, laser hair removal, body contouring, and Injectables. She has attended regular advance filler and botulinum toxin trainings over the years, and spent the last 3 years as a trainer herself. She is grateful to continue to advance her training in the ever changing world of aesthetics, and excited to share her knowledge with her clients.

When she is not working, Leigh Anne enjoys spending time with her husband traveling, eating, and enjoying the outdoors. She is a proud mom of 3 college age children, and 3 step children, as well as 2 dogs. She loves to cook for her family, and spend her time doing DIY projects around the house.

Meet Jenny Viggiani

REGISTERED NURSE

Jenny began her career as a Registered Nurse specializing in labor & delivery and women’s health. She completed her B.S in Health Science Studies from Quinnipiac University, as well as her nursing degree from Hudson Valley Community College. Jenny transitioned her career and joined Hebe to focus on her true passion of aesthetic medicine. She loves helping people feel confident and empowered, while discovering the best version of themselves. In her free time, Jenny enjoys traveling and spending time with her friends, family, and dog Lola

Originally from Albany, Katie spent her formative years in the suburbs of Chicago. She graduated cum laude from Seton Hall University in New Jersey, achieving top honors in an accelerated 5-year program, where she earned her Master of Physician Assistant Studies. Prior to returning to upstate New York, she gained valuable experience working for five years at an award-winning cosmetic dermatology office in Greenwich, CT.

Katie is renowned for her innovative contributions to cosmetic dermatology and plastic surgery. Her expertise lies in advanced facial and body rejuvenation techniques, often combining therapies with cutting-edge technology. Katie’s approach aims to preserve her patients’ natural beauty through a well-balanced application of anti-aging techniques, injectables, and skincare. Her passion for skincare, medicine, and art enables her to establish meaningful connections with her patients, a vital aspect of her work in the aesthetic and anti-aging medicine field. Not only does Katie excel in clinical treatments, but she also dedicates herself to training and educating both new and experienced aesthetic providers.

Meet Shelby Nardini

LICENSED MEDICAL AESTHETICIAN

Shelby is a certified licensed Aesthetician in our Latham location. She has a strong passion for the skin care industry and helping others achieve their goals. Shelby graduated and received her certification of 600 hours of esthetics furthering her education of receiving her dermaplaning certificate. She has advanced skills in microneedling with radio frequency, laser resurfacing, laser hair removal, medical graded chemical peels and much more. Prior to becoming an aesthetician Shelby received her associate’s degree in business. She is very thankful to be a part of such an amazing team at Hebe Medical Spa where she can grow and further her education in the skin care industry.

Meet Tatiana Schoelles

LICENSED MEDICAL AESTHETICIAN

Tatiana is a Licensed Esthetician who lives in Hillsdale, NY and works at both our Latham and Fishkill locations. With a former degree in Medical Assisting, she decided mid-pandemic to switch careers and pursue her passion of all things skin care. She graduated from Aesthetic Science Institute located in Latham, NY. Tatiana loves that the industry is rapidly growing and changing and that there are always new products, techniques, and services to learn. She is dedicated to making her clients feel comfortable and confident not only with her, but also with themselves.

In her free time Tatiana enjoys traveling to Long Island to spend time with her family. Since she is an only child, she also enjoys being surrounded by friends finding new activities or places to explore. She loves going to concerts and is always up for a spontaneous road trip!

Meet Jen Pitaniello

SPA MANAGER
Jen is the Spa manager at our Latham location. She has a B.S. in Human Biology from University at Albany. She has history in medical sales as well as management at an ophthalmic surgical practice. She loves traveling and seeing new places. She enjoys spending time with her family, friends and her dog, Bailey

Meet Olivia Savas

CLIENT COORDINATOR

Olivia is a client experience specialist in our Latham location. She has a BS in Psychology from University at Albany and a background in multiple domains of health and wellness. She enjoys practicing yoga and received a teaching certification in 2014, through Yoga Alliance. Olivia spent many years as a bartender and was awarded first place in the Woodford Reserve Manhattan Competition, in 2019. During her spare time, Olivia loves spending time relaxing with her cat and dog, Peter and Billy.

Meet Victoria Anthony

CLIENT EXPERIENCE SPECIALIST

Victoria graduated nursing school in December 2023. During her time in school she gained experience in a hospital setting and also worked as a Patient Care Technician. Victoria loves to help others and is passionate and dedicated to making a positive impact by providing empathetic and compassionate care. She is eager to contribute skills in both healthcare and aesthetics to enhance patient experiences.

She loves spending quality time with her family and friends! Victoria joined the Hebe team in the summer of 2023 and is continuing to develop her career in the aesthetics world, shes excited to continue to grow with the Hebe team!

Originally from Albany, Katie spent her formative years in the suburbs of Chicago. She graduated cum laude from Seton Hall University in New Jersey, achieving top honors in an accelerated 5-year program, where she earned her Master of Physician Assistant Studies. Prior to returning to upstate New York, she gained valuable experience working for five years at an award-winning cosmetic dermatology office in Greenwich, CT.

Katie is renowned for her innovative contributions to cosmetic dermatology and plastic surgery. Her expertise lies in advanced facial and body rejuvenation techniques, often combining therapies with cutting-edge technology. Katie’s approach aims to preserve her patients’ natural beauty through a well-balanced application of anti-aging techniques, injectables, and skincare. Her passion for skincare, medicine, and art enables her to establish meaningful connections with her patients, a vital aspect of her work in the aesthetic and anti-aging medicine field. Not only does Katie excel in clinical treatments, but she also dedicates herself to training and educating both new and experienced aesthetic providers.

Meet Olivia Lombardi

CLIENT EXPERIENCE SPECIALIST

Olivia is a Registered Nurse and is currently working as a Client Experience Specialist at Hebe . She is finishing her Bachelors of Science in Nursing at Siena College and will graduate in May of 2024. After graduation she plans to work towards becoming a Nurse Injector and aspires to further her education in the future to become a Nurse Practitioner. In her free time she enjoys spending time with friends and family, traveling, and working out .

Originally from Albany, Katie spent her formative years in the suburbs of Chicago. She graduated cum laude from Seton Hall University in New Jersey, achieving top honors in an accelerated 5-year program, where she earned her Master of Physician Assistant Studies. Prior to returning to upstate New York, she gained valuable experience working for five years at an award-winning cosmetic dermatology office in Greenwich, CT.

Katie is renowned for her innovative contributions to cosmetic dermatology and plastic surgery. Her expertise lies in advanced facial and body rejuvenation techniques, often combining therapies with cutting-edge technology. Katie’s approach aims to preserve her patients’ natural beauty through a well-balanced application of anti-aging techniques, injectables, and skincare. Her passion for skincare, medicine, and art enables her to establish meaningful connections with her patients, a vital aspect of her work in the aesthetic and anti-aging medicine field. Not only does Katie excel in clinical treatments, but she also dedicates herself to training and educating both new and experienced aesthetic providers.

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